changing the social consensus on reasonable

to reset the legal standard on prudence

Walt Disney is quoted as saying,

The way to get started is to stop talking, and start doing.

True. Also, before you can start doing, there does have to be a lot of talking, to get all the right people aligned with the right goals and the right procedures for pursuing those goals.

This is where we are now. Talking.  Getting people aligned with the right goals for our pensions and other superfiduciary stewards of the superfunds we set aside for social benefit, such as university endowments and endowed foundations, when they invest the superfunds we have entrusted to their good judgement. Getting people aligned with the right procedures for investing our superfiduciary superfunds into enterprise cash flows, directly, in order to generate adequate fiduciary cash flows, forever.

We need your help.

We have to get people talking about what it is reasonable for us to expect our superfiduciaries can and should be doing with the superfunds we entrust to their good judgement, because that is the basis on which the legal standard of prudence is based.

To change the law, we need to change the conversation.

Join our core, and start talking!

the core team

Tim MacDonald
Tim MacDonaldFounder and Chief Ideator
Cody Thornton
Cody ThorntonGeneral Counsel and Chief Technologist


OUR STORY

The genesis of evergreencore.org is the personal journey of Tim MacDonald, to figure out how the financial system works, and when it doesn’t work, “Why not?”

Why finance?

Maybe because Tim is the child of Depression Era children, whose families suffered the hardship of that great bust, and also a contemporary of the great boom of the 1980s, a boom that went bust in a series of smaller tremors leading up to the catastrophic collapse that is called The Global Financial Crisis of 2008.

Perhaps that is what makes Tim a skeptic of the conventional wisdom that boom-and-bust is “just the way things are”, that booms, as Growth, are the norm, and busts, as Recessions (or Depressions) are an aberration from the norm, that require a correction through Recovery.

Something about this theory of Growth did not ring true for Tim, and the weakest link in the theory seemed to be, as is so often the case with incomplete theories, the largely unvoiced and therefor unexamined conception of the future as a forward projection of the past along an historical trend line constructed by regressing the vagaries of physical reality to an imaginary line that never existed in the past, but is nonetheless accepted as the pathway to the future.

If you accept this fiction as Truth, then Growth along the historical trend line does, in fact, become the norm, and any deviation from that norm, through Recession, is an aberration that cannot long endure. Always, there will be a return to Growth.

A Truth that fails as consistently and catastrophically as this Truth of Growth felt to Tim like more of a half-truth, an incomplete theory that did not explain properly all the consequences that are relevant.  A myth, really, that like all myths contains a kernel of truth that gets wrapped up in a whole lot of nonsense.

Myths can be useful, but like all forms of knowing, they must be accepted as provisional, suited to the times of their propagation, but subject to change as times change, and people adapt to changing times.

Once we acknowledge the truth that an historical trend is just a mathematical and financial abstraction from physical reality, it is easy to see that the reason we have busts is because we create booms by believing in trends. A boom is just a bust that has not happened yet, a belief in a trend that has not yet failed.

The more difficult challenge is to understand why we keep believing in these trends, repeatedly creating booms that always, eventually, go bust.

There is more that we need to know.  There is more that Tim wanted to know.

That is the inquiry that lead to the discovery of superfiduciaries, their super duties as fiduciaries of a shared financial future that is also our shared physical future, and their super powers to negotiate: they do not have to speculate.

A pivotal point in that inquiry is the bold acceptance of the simple truth that a vision of the future as the projection of the past along an historical trend line is fundamentally and incontrovertibly speculative.  A trend-based vision of the future will always be more or less wrong. The one thing we know about trends is that they do not hold.

Trends do not hold because people are not objects moving through space according to the immutable laws of Newtonian physics.

We are creatures who create our own futures. In this process of creation a trend may hold, but only for a time. Over time, the times will change, and people will adapt to changing times. Such adaptation is not chaotic, but neither is it strictly linear. It is creative. Co-creative, really. Collaborative. And evolutionary.

This is Tim’s philosophy of life. His philosophy of people, and of human history, and of our future.

It is the philosophy that informs the theory of evergreen with consequence and relevance. It gives us the discovery of superfiduciaries.

OUR VISION

We see a new world order being created – by design, one superfiduciary at a time – as individuals in fiduciary roles at retirement system pension funds, university endowments and endowed foundations discover their super powers as superfiduciaries to negotiate directly with enterprise of any size, any where in the physical economy as providing the technical answer to this technical question that defines the very essence of the superfiduciary:

How can I generate adequate cash flows, forver?”

This discovery leads next to the discovery of finance as how society decides which possibilities for our future prosperity can, should and will be pursued through enterprise, and that the financial system we have today is actually a system of six subsystems for making these decisions for society.  Each operates according to its own unique logic in pursuit of its own unique blueprint for future prosperity. Each is the right choice for financing the right enterprise, at the right time.

This leads to the next discovery, that these systems have evolved over time, in unique periods of time, as successful adaptations to the needs and opportunities of their times.  In our times, superfiduciaries are evolving as an adaption to the needs and opportunities of our times, for income security in retirement, that is also essential for social equity, environmental inclusiveness and sustainable prosperity.

This leads to the next discovery, that the best way for superfiduciaries to generate income security is the evergreen way: to generate cash flows, invest in cash flows.

This last discovery gives birth to a whole new way of being in this world, for superfiduciaries, for their beneficiaries, for their benefactors, and for all of us.

OUR AMBITION

Our ambition is to lead the next evolution of fiduciary duty, beyond the current standards of ordinary prudence and towards a new, more fit-for-purpose standard of superfiduciary prudence.

OUR EXPECTATION

Our expectation is that superfiduciaries going evergreen in pursuit of exemplary superfiduciary stewardship of income security will “encode the DNA” for the next 100+ years of human history and prosperity — a prosperity filled to overflowing with possibilities for living well within a co-creatively, collaboratively and adaptively evolving economy of human inquiry, insight and the invention of new knowledge that empowers new work for creating a new wealth of possibilities for living well in an evergreen future.

OUR PASSION

Our passion is to make this all simple and accessible to Everyman.

OUR INVITATION TO YOU

 Join Us!

Become part of the movement that is taking evergreen from an idea and a passion to the new DNA of the next 100 years of human history and prosperity.

The first problem is that people don’t even know there is a problem.

So let’s start with this question:

What is “the superfiduciary problem”?

a problem in two parts

The first part is that superfiduciaries remain undiscovered.

By “superfiduciary” we mean individuals with fiduciary responsibility and authority over retirement system pension funds, university endowments and endowed foundations to whom society has entrusted huge aggregations of our collective savings.

“Trust” is the operative word in this equation, because these individuals are not just paid professionals with specialized expertise who we hire to exercise that expertise on our behalf, and for a fee.  These individuals are fiduciaries because they stand in a special relationship of trust with their beneficiaries, their benefactors and all of society.

This relationship is defined by the purpose for which our savings are entrusted to these funds. In the details, that purpose may be unique to the governing charter of each individual trust. Overall, they all share this same purpose, which is to use those funds to generate more funds through investment, in order to have current cash flow sufficient to pay out current benefits, currently and ongoing, today and every day, across on open-ended succession of days, without end.

This is their fiduciary duty: to write the checks they are chartered to write, today and every day, across an open-ended succession of days, without end.

These fiduciaries who are also superfiduciaries, some individually, and all, taken together as a market demographic, control such vast quantities of the aggregated savings of society that they have become the single most important actors in our financial system today.

And yet, they are largely ignored, treated only as conduits for channelling funds from us, as individuals, into the Wall Street System for trading in securities that has become the dominant and default form of finance in our economy today.

The second part is that superfiduciaries remain unempowered.

The super duties that we impose on our superfiduciaries come with the super powers that come with their super size, purpose and ongoing-ness. They can negotiate. They do not have to speculate.

The Wall Street System is not built for superfiduciaries. It is built for us, as individuals. As individuals, we are small, relative to the size of enterprise. We are divers and idiosyncratic in our purposes for investing our own savings. And we are time-limited in how long we can invest our savings, before we need to take them back, to spend on something else. Perhaps most importantly, we are uncertain in our timing. Life has a way of happening on a schedule of its own!

It is probibitively impracticable for most individuals to sit down with an enterprise leadership team and work out the terms on which an investment will be made – and repaid.  It is much better for an enterprise to turn itself into a security, and then sell those securities to individual in a public market, where each of us can buy or sell however much of whatever security we choose, whenever need or desire allow or inspire us to.

This is exactly what the Wall Street System is designed to do. And it does it very, very well.

Superfiduciaries are not like individuals. They are not small. They are not idiosyncratic. They are not time-limited, or subject in quite the same way to the vagaries of unplanned occurrences. Some on their own, and any number of them coming together to form a “club”, can sit down with enterprise of virtually any size, to work out the terms of a deal on which investment will be made, and repaid.

This they can do, and this they should be doing.

Why is this important to you?

Right now, superfiduciares are investing the funds we have entrusted to their good judgement almost exclusively into enterprises formed for substantially the same purpose, which is to execute one or another specified strategy for trading in one or another kind of tradeable security, either in some specified public trading market or in one or another private alternative trading market.

This is causing those markets, which have grown to monopolize our entire financial system, to become dysfunctional, and that dysfunctioning is having rippling effects throughout the global economy and society, and into your own personal economy, as well.

These markets are “dysfunctional”. Not “malfunctioning”.  They are not “broken” and so they do not need to be “fixed”. To the contrary, they are functioning with marvelous efficiency and efficacy. Their function is to provide a market clearing price, and they are doing that remarkably well.

What they are not doing so well is meeting the needs of our superfiduciaries, and so, by derivation, of ourselves.

  • We are not getting income security in our retirement.
  • We are not getting social responsibility and public accountability in our financial system.
  • We are not getting social equity in our economy.
  • We are not getting personal empowerment in our politics.

What we are getting includes:

  • illusory returns
  • inadequate cash flows
  • misalignments of incentives
  • miscreant market manipulations
  • social and environmental depradations
  • rapidly accelerating cycles of ever larger securitized asset trading prices that go bust with increasing frequency, and increasingly catastrophic consequences for finance, for enterprise, for the economy, for society and for you.

Here’s our story about how things have come to such a pass.

Before 1972, superfiduciaries were not permitted to trade in securities. It was against the law.

In 1972, that law was changed.

Since 1972, we have seen a massive influx of superfiduciary funds into the securities trading markets.

We have learned two things.

  1. Superfiduciary funds invested as equity in the economy is good.
  2. Superfiduciary funds invested as equity in the economy through securities trading is not so good.

We can do better.

The prohibition against superfiduciary participation in securities trading was based on the laws of fiduciary duty, and the rule that a fiduciary must be prudent in the handling of funds entrusted to their good judgement. The law has always been – and still is – that speculation with fiduciary funds is not prudent.

However, in the 1950s and 1960s, economists studying prices in the US stock markets came up with the idea that these markets, though erratic, are also rational: that over all and over time, the market always “discovers” the “right” price for every security.  Out of this idea was developed the theory that a portfolio of properly diversified trading positions would mimic the market overall: although individual share prices would be erratic in the moment, over all, and over time, the portfolio would deliver reliable returns.

It became a popular Wall Street sales pitch to tell the world that portfolio diversification – what is sometimes called Modern Portfolio Theory – is a prudent way for individuals to invest in a stock market that is experientially incontrovertibly erratic and unpredictable.

Then, in 1969, the US Congress changed the rules by which what are called “public charities” – which includes large endowed philanthropies, like the Ford Foundation – would be granted exemption from the income tax. The new rules required these charities to pay out at least 5% of their endowments every year in order to preserve their tax-exempt status.

At the time, the only investments recognized as prudent under the laws of fiduciary duty were government bonds, real estate mortgages and real estate ownership.  Interest rates were 3%.  That meant large endowed philanthropies – like the Ford Foundation – would have to start spending down their endowments – slowly putting themselves out of a job – or give up their tax-exempt status – also putting themselves out of a job.

The Ford Foundation took action.

It commissioned two lawyers, Messrs. Carey and Bright, to review the laws of fiduciary prudence, and find a way to allow the Foundation to invest in stocks in order to realize higher returns, so it could remain tax-exempt and also avoid spending down its endowment.

These lawyers did what lawyers do. They found a loophole.

In their review of fiduciary duty, they correctly reported that the law requires prudence of a fiduciary, and also that speculation is never considered prudent under the law. However, they also observed that many persons recognized as being prudent persons of business were commonly engaged in securities trading through portfolio diversification, in reliance on Modern Portfolio Theory. This implies that securities trading through proper portfolio diversification according to Modern Portfolio Theory could be recognized as within the limits of fiduciary prudence.

The National Commission on Interstate Laws then took it upon itself to promulagate a uniform law that modified the long standing common (i.e. court made) laws of fiduciary prudence in line with the reasoning advanced by Messrs Carey & Bright: if an action was considered prudent for a person of ordinary business knowledge and experience, it would also be accepted as a prudent thing for a fiduciary to do; since people of ordinary business prudence regularly invest in public company shares through portfolio diversification, fiduciaries could also trade in shares through a diversified portfolio.

This uniform law, known as the Uniform Management of Institutional Funds Act, was promulgated by the Commission during its annual convening in August 1972.

By 1973, 43 of the 50 United States had enacted the Act as their own state law.

Harvard acted first (even though Harvard is a university, not a “public charity”, and so was not ever really at risk of losing tax-exempt status if it did not spend down its endowment). The Harvard endowment recognized that its trustees did not have the skill and knowledge required to pick stocks and manage a portfolio. So, it hired a young lawyer to figure out a solution. The solution was to hire consultants to pick stocks for them. This was something that wealthy individuals had already been doing with their own personal trust funds for many years.  The young lawyer then formed a new firm – Cambridge Associates – that became the first consulting firm to be hired by a fiduciary fund to manage a diversified portfolio of corporate shares.

The practice spread slowly at first, but spread it did. Over the next 10 years or so, it became increasingly standard practice for university endowments, endowed foundations and eventually even pension funds to follow the lead of the Harvard endowment, and hire consultants to manage portfolios of public company share trading positions for them.  What once was a sleepy little trust banking business for the rich and privileged grew into what we know today as Asset Management, or more broadly, Financial Services.

Fiduciary funds were helped along on their journey into securities trading by the invention, in 1978, of the 401(k) plan.  This eliminated the need for asset managers to deal with pesky fiduciaries, who fretted over the wisdom of their trading decisions, and sought to hold them accountable for performance according the the needs of their governing charters of trust. It allowed them instead to aggregate tax-exempt individual retirement savings themselves, directly, via a Mutual Fund, that they could use to trade in securities without any real accountability to anybody.

The number of trading strategies proliferated as the volumes of money invested to fund those strategies grew.  It was not long before plain old ordinary corporate shares were not enough to feed this beast.  A new business of Financial Innovation – that is, inventing new strategies for trading in securities and also inventing new securities in which to trade – was next to form.

This was a huge bonanza for so-called Investment Bankers – people who invented new securities in which to trade, for a living – and self-described Asset Managers – people who invented new strategies for trading in securities, for a living!

So, now our financial system is dominated by securities trading as the dominant and default form of finance, and our trading markets are dominated by so-called Institutional Investors, who comprise really two very different demographics: paid professional securities traders who call themselves Portfolio Managers or more frequently today Asset Managers, who are paid to trade, and take a fee on every turn; and fiduciaries of society’s savings, who are now called Asset Owners, whose fiduciary duty is to hire the best Asset Managers they can, and whose performance as fiduciaries is measured through peer benchmarking: they can fail to achieve their chartered purposes as fiduciares – to generate adequate cash flows, forever – by trading in securities through professionals, just as long as their professional traders don’t fail any worse than the professional traders hired by their fiduciary peers.

It is a remarkably seductive, self-reinforcing system that has lead us to the Global Financial Crisis of 2008 and the current state of the world financial system today.

It is time-consuming – and many may find it tedious – to trace the details of how this devolution of fiduciary prudence into peer benchmarking lead us to the dysfunctioning financial system that we have today, so let’s just to this for now.

Let’s just ask ourselves, what if?

What if we are right? What if fiduciary funds are not the same as fiduciaries for individuals, and also not the same as the individuals for whom they are fiduciaries? What if the standards of ordinary prudence that work well enough for individuals trading in a securities market dominated by individuals by and selling securities with their own money, in pursuit of their own personal and idiosyncratic purposes, cannot be accepted as the standard of fiduciary prudence for superfiduciaries investing other people’s money entrusted to their good judgement for the purpose of being able to write the checks they are entrusted to write, today and everyday, over an endlessly repeating, and in that sense, evergreen succession of days, across the generations, without end.

What can we do about it?

What is the evergreen solution?

Evergreen is a technical answer to this technical question that defines the fiduciary duty of every superfiduciary:

“How can I generate adequate cash flows, forever?”

The evergreen answer is elegant in its simplicity. To generate cash flows, invest in cash flows.

Every enterprise succeeds because it generates cash flow by completing commercial transactions with its customers, today and every day across an open-ended succession of days, to an indefinite, but inevitable, end.

Every superfiduciary needs cash flow to meet its fiduciary duty to write the checks it is chartered to write, today and every day, across an open-ended succession of days, without end.

The cash flow profile match between enterprise success and superfiduciary success is nearly exact. There is only this one important different. Enterprise is ongoing indefinitely, but not endlessly.

Times change. People adapt to changing times. New knowledge is constructed. New work is empowered. New enterprises are organized to bring the benefits of that new work to others. People change the choices they choose. Enterprises that once were important to many people become increasingly important only to a smaller and smaller collection of people with very specific needs. New enterprises take their place in a new economy.

Superfiduciaries just keep going.

So, the solution that superfiduciaries need is a way to acquire a share of the cash flows of enterprise, while that enterprise remains important to the economy, and also to move on to the next new enterprise, when times change, the economy evolves, new enterprises rise in popularity, and old enterprises fade away.

That solution already exists. It is the proven reliable equity payback method for sharing in cash flows that superfiduciaries already routinely use to finance large scale real estate developments.

It is a too-little known truth about modern finance that Wall Street may beat at the heart of New York City, but Wall Street did not finance the New York Skyline. Superfiduciaries using the proven reliable equity payback method for cash flow sharing did.

Evergreen looks at this and asks What if?

What if superfiduciaries took this proven reliable equity payback method of cash flow sharing that work so well for financing enterprises in the real estate business, and adapted for their use in financing enterprise doing any kind of work, anywhere in the economy?

This is radical, and revolutionary.

It is also elegant in its simplicity.

It is the evergreen solution to the superfiduciary problem, a technical answer to the technical question that defines the fiduciary duty of every superfiduciary.

It changes everything!

19 “green starred” features of an evergreen solution to the superfiduciary problem

  • Providing a technical answer to this technical question that every fiduciary who is also a superfiduciary must ask and answer, “How can I generate adequate cash flows, forever?”
  • Setting superfiduciaries free from the tyranny of securities trading
  • giving new clarity to both Experts and Everyman about the forms and functions of finance as a system of different decision-making subsystems through which society chooses which possibilities for future prosperity can, should and will be pursued through enterprise
  • a new model of enterprise as the physical coming-together of people for doing the work of adding new to the wealth of choices others can make about how we want to take the world around us as we find it, and change it to be more a way we choose it to be
  • a new model of the economy as a network of intellectual and interpersonal connections for doing work and sharing wealth through enterprise and exchange that changes over time, and from time to time, as times change, and people change the choices we choose, and the connections we make through which to make those choices
  • a new paradigm for prosperity that is the true story of human history, as the pulse beat of change, and evolutionary adaptation to change, through co-creative collaboration on the construction of new knowledge that empowers new work for the addition through enterprise of new to the wealth of choices people can make for how we want to take the world about us as we find it, and change it to be more a way we choose it to be
  • a new model for public participation in choosing our future through finance
  • reforming finance by adding a new form to the financial system
  • building a financial system that will not fail us
  • giving enterprise a new choice for escaping the tyranny of share price maximization by exiting the public markets at the top of their S curve
  • reversing wealth inequality
  • financing sustainable development
  • setting politics free from corporate capture
  • financing both the individual and the common good
  • investing in peace
  • developing new models for learning by teaching
  • developing new career paths for students of History and the Humanities
  • developing new energy for a new economy built for climate resiliency, new knowledge creation and the robust circulation of wealth and ideas
  • learning to live well within planetary limits

moving towards a new global prosperity that is evergreen…and superfiduciary

Many of our colleagues in the changemaking space are terrified by Finance and choose to change the conversation, rather than undertake the hard work we are doing, to change the financial system as a system, so that it better fits our needs.

Other changemakers see the influence of Finance, and choose to believe that we can change Finance by changing the way financial actors act within the financial system as it is currently constructed.

We are changemakers who see Finance as both a major contributing cause of and a powerful pathway to solutions for the great existential crises of our time, and who go on to trace the problems we are having with Finance to the growing obsolescence of a financial system that was built to fit the purposes of an earlier time, and that is not really fit for the purposes of our times.

Also, we see that the solution to obsolescence is evolutionary adaptation, keeping much, if not most, of what we already have, but adding something new that makes everything else that we already have work just that much better.

“a small change in one thing that makes big changes in everything”

Donella Meadows, Club of Rome


Our “small change” is an evolution in the laws of fiduciary duty, and the recognition that not all fiduciaries are created equal. Fiduciaries for individuals can be treated in law and the economy as the individuals for whom they are fiduciaries, but fiduciaries of retirement system pension funds, of university endowment funds and of funds endowed to philanthropic purposes are financial fiduciaries for a slice of the population that is so large and representative as to make them also effectively existential fiduciaries for all of us.

These existential fiduciaries for all of us we call “superfiduciaries” because they have both the super duties and the super powers that come with being large, purposeful and endlessly ongoing.

Superfiduciaries are special. They cannot be held to the standards of ordinary prudence. They must be held to a higher standard. That higher standard is exemplary superfiduciary stewardship of a shared financial future that is also our shared physical future.

Good stewardship of a shared financial future requires an effective technical answer to this technical question that defines the financial fiduciary duty of every superfiduciary:

“How can I generate adequate cash flows, forever?”

The evergreen answer to this financial superfiduciary question has been described as “elegant in its simplicity”:

“To generate cash flows, invest in cash flows.”

The existential consequences of this elegantly simple technical answer to a technical question, it turns out, are explosive. It changes everything, in a radical, but not a revolutionary way.

It empowers us to move beyond the limiting constraints of the American Dream, to a new dream of global prosperity that is inclusive, robust, resilient and enduring, sustainable through change, and co-creative, collaborative, evolutionary adaptation to change. Evergreen. And superfiduciary.

That is the power that we at evergreencore.org are organizing the world to choose, in order to make the changes that the world needs changed, to keep our economy always fit for purpose, and right for the times, as times change and people adapt to changing times.