giving enterprise the choice to enter the securities trading system, or not

Finance is about resources.

Enterprise is about ideas.

Finance and enterprise come together around strategies for doing the work of expressing ideas as designs for creating more that are valued by others.

Finance is how society chooses which strategies for creating more by design as prosperous adaptation to life’s constant changes can, should and will be evolved through enterprise.

Finance can only chooses strategies that fit the values finance is designed to value.  Corporate finance within the Wall Street system from trading in securities on expectations for growth in future value, for example, can only finance strategies for growing the future selling price of corporate shares.

If enterprise only has the corporation though which to raising money, then it only has growth in future selling price as a strategy that can get financed.

Evergreen gives enterprise another choice.

  1. It can choose to be financed through the Wall Street system, and to be valued by the only value that system is designed to value, which is growth in future selling price.
  2. It can choose to be financed by superfiduciaries, and be valued by the values it negotiates into its agreement with its superfiduciary sponsors.

at the start of the S curve

at the top of the S curve

Today, enterprise really only has one choice.

If it needs money to operate at scale, beyond what the business itself can supply, enterprise has to incorporate, securitize and enter the Wall Street trading system.

Once it enters that system, its performance gets measured by the one value that system is designed to value.
That is growth in future selling price.

For some enterprises, meeting demand for constant growth is not a problem, because the business is in its high growth phase.

For other businesses, growth – constant, unrelenting, exponential growth – is not the only value by which they want to be valued.

This includes new businesses, at the start of their S curve, whose leadership does not want to lose control of the business they are building.

It also includes businesses currently in the Wall Street system, that are at or near the top of their growth curve, and do not want to shift into corporate gigantism mode, buying other businesses just to keep their share price growing.

evergreen offers this choice

an enterprise can enter the Wall Street system, and agree to be measured by the one value that system is designed to value: constant growth in future selling price

or

it can negotiate with superfiduciaries, and agree to be measured by the values it negotiates into its agreements with its superfiduciary sponsors