Stories for Proficiency

at evergreen enterprise design through prudent stewardship investment decision-making

generating enough cash flows to support good stewardship, indefinitely
by investing in enterprise cash flow generation, directly


Levels of Knowing

  1. Meta-cognitive constructs for social equity through prudent stewardship
  2. Cognitive constructs for evergreen enterprise design through prudent stewardship investment decision-making
  3. Recognizing the value in enterprise through civic engagement

Level One
Meta-Cognitive Constructs for Social Equity Through Prudent Stewardship


social structures of enterprise design through investment decision-making

see the different structures society uses to aggregate surpluses saved by individuals to form capital available for investment in enterprise and to deploy that capital in enterprises designed to value the values each aggregation system is designed to value

click here to drill down


“faucets and drains” visual metaphor for society’s shared savings

see how society’s shared savings are aggregated and maintained to provide income security for retirement, for education, for opportunity and for our shared future, forever

click here to drill down


the economy as an expansively evolving and adaptive network

when one imagines the economy as a network of connections between people in places, it quickly becomes obvious that the true pathway to prosperity lies in maintaining the integrity of this network

click here to drill down


mapping the possibilities for prospering through technology

the future is filled with possibilities that cannot be calculated with precision, but the human world we make inside the world about us as we find it has a structure that gives structure to the economy and prosperity

click here to drill down


making a happy history of prosperous adaptations to life’s constant changes

the economy evolves through change, and evolutionary adaptation to change, that is open-ended, ongoing, self-regenerating and in that sense, evergreen

click here to drill down

Level Two
Cognitive Constructs for evergreen Enterprise Design through Prudent Stewardship Investment Decision-Making



every enterprise as a physical coming together of people to do work that creates surpluses for sharing with others through commercial exchange can be mapped onto this core design for identifying the connections required for property

click here to drill down



every technology choice, and therefor, also, every enterprise organized to bring that choice to others, follows this core pattern of rising and then falling popularity over time, as times change, and we, the people, evolve prosperous adaptations to life’s constant changes

click here to drill down



the cohesiveness of enterprise over time is maintained through the efforts that get expended to keep its knowledge, networks and routines for monetizing its unique artifacts balanced and aligned

click here to drill down



negotiated agreements on sharing in cash flows empower evergreen stewardship investors to pursue good stewardship both fiscally and physically, infusing values into strategies through budgets on CAPEX and OPEX

click here to drill down




the risk of an enterprise performance not satisfying modeled expectations increases over time, because times change, and the enterprise must adapt to changes that cannot be anticipated in ways that are not yet invented. so evergreen puts more of the risk on the investors in the early years, and shift that risk back to the enterprise leadership and team over time


click here to drill down

Level Three
Recognizing Value in Enterprise through Civic Engagement


enterprising ideas


something happened • the times are changing • inquiry leads to insight • conversation and engagement • popularity • enterprise design • investment decision-making • execution and reporting


click here to drill down


authoritative context


university faculty and distinguished guest lecturers study the context for the proposed adaptation, and share their findings with prospective investors and the interested public

click here to drill down


student charettes and salons


students lead participants and the public in exploring the possible fiscal and physical impacts of the proposed investment in enterprise on society and prosperity

click here to drill down


confidential negotiations on flows and sharing


participants retreat to closed sessions to build the framework for agreement on strategies for generating cash flows, expectations for cash flow generation and priorities for sharing our cash flows if, when and as generated

click here to drill down


contributing to good stewardship, fiscally and physically


public accountability focuses on how well the proposed investment fits within the overall fiduciary responsibilities of the investors

click here to drill down


Civic Engagement brings evergreen enterprise and stewardship investment together in a shared commitment to a prudent design, but negotiations to final agreement on binding contracts continue through private negotiations that are, in the interest of confidentiality, not open to civic engagement.

Accountability of stewardship investors for the fiscal impacts of an investment are limited to high level performance reporting on the adequacy and sustainability of cash flows to keep the actuarial risk pools properly full and flowing.

More fulsome accountability for physical impacts keeps stewardship properly focused on their fiduciary duties to their fiduciary purposes.