The evergreen core message is simple. It is a technical answer to this technical question that every pension fiduciary, university endowment trustee and endowed foundation trustee must ask and answer, prudently:

“How can I generate adequate cash flows, forever?”

The answer is simple. To generate cash flow, invest in cash flow.

This simple answer is also very radical, in the Latin sense of “going to the root”. Radical is not easy. Also, it is important. To ease this radically important transition, Cody Thornton and I started working yesterday on the first of what will become a series of short video messages to give the journey a more comfortable, conversational tone.

A new experience for both of us. Harder than I thought it would be. Feels like the results will be worth the effort.

We hope you will agree.