designing conversations

We live in a world that is designed for us.

Everything from our iPhones to our toothbrushes have been thoughtfully designed to fit the purposes they are designed to fit.

We like to think of design as the work of an inspired designer, acting alone. There is truth to that. Also, design is a process that evolves in the context of a larger conversation about purpose and fitness. Because good design is fit for purpose.  Good design creates an elegantly effective experience that is so satisfying, we don’t even notice we are having the experience that was designed for us.

This makes design a fundamentally co-creative and collaborative process. A conversation within the population about the purposes the design is designed to fit.

Evergreen is good design. It evolved out of a conversation about the purpose of pensions that expanded into a conversation about the nature of prosperity that evolved into a conversation about the purpose of finance and the nature of capitalism, enterprise, technology and the purposes of the university and philanthropy.

This is a conversation that is itself evergreen, open-ended and endlessly ongoing. Because good design is provisional, suited to the purposes for which it was designed, but subject to change when purpose changes.

And purposes are more or less constantly changing.

Please join us in this evolving conversation about creating the future the world needs now, by design.

This World Is Flat

By | February 27th, 2017|Categories: evergreen, World|

visualizing the economy as a network of connections between people for doing work and sharing wealth that evolves and expands endlessly as times change, and people create by design prosperous adaptations to life's constant

projects and publications

november 6, 2015In Tim MacDonald’s Talk at TEDx New Bedford last November, he used a quote by Walt Disney to set the point of departure for an exploration into evergreen superfiduciaries.

The Walt Disney quote is this:

“The way to get started is to quit talking and start doing.”

Tim’s point is this. Before we can quit talking in order to start doing, we first have to START TALKING!

watch the video of Tim giving his talk at TEDx New Bedford on November 6, 2015