designing conversations
We live in a world that is designed for us.
Everything from our iPhones to our toothbrushes have been thoughtfully designed to fit the purposes they are designed to fit.
We like to think of design as the work of an inspired designer, acting alone. There is truth to that. Also, design is a process that evolves in the context of a larger conversation about purpose and fitness. Because good design is fit for purpose. Good design creates an elegantly effective experience that is so satisfying, we don’t even notice we are having the experience that was designed for us.
This makes design a fundamentally co-creative and collaborative process. A conversation within the population about the purposes the design is designed to fit.
Evergreen is good design. It evolved out of a conversation about the purpose of pensions that expanded into a conversation about the nature of prosperity that evolved into a conversation about the purpose of finance and the nature of capitalism, enterprise, technology and the purposes of the university and philanthropy.
This is a conversation that is itself evergreen, open-ended and endlessly ongoing. Because good design is provisional, suited to the purposes for which it was designed, but subject to change when purpose changes.
And purposes are more or less constantly changing.
Please join us in this evolving conversation about creating the future the world needs now, by design.
Linking Evergreen Superfiduciaries to Civil Society Change Advocacy for Peace through Land Restoration
On April 6, 2016, Tim MacDonald, founder and chief ideator of evergreencore.org, will be participating in a Webinar organized by Stephen Hinton and hosted by Initiatives for Change on "Investing in Peace. How?" The specific
Stewardship and History
exemplary superfiduciary stewardship of the evergreen flow of change, and co-creative, collaborative and evolutionary adaptation to change that is the true pulse beat of prosperity, and the real story of human history One reason we
SeaPotential Makes the Finals
Team SeaPotential, an Evergreen Core Superfiduciary R&D Project and competitor in the United States Department of Energy's Wave Energy Prize contest waveenergyprize.org, learned on March 1, 2016 they made in into the Finals. SeaPotential is
The Next Great American Experiment
In today's email blast, Simon Zadek of the UNEP Inquiry Into the Design of a Sustainable Financial System shares from Shanghai this quote from a communique issued at the conclusion of a convening of the G20
Videotaping the evergreen core message
The evergreen core message is simple. It is a technical answer to this technical question that every pension fiduciary, university endowment trustee and endowed foundation trustee must ask and answer, prudently: "How can I generate
Our eggshell is cracking!
For almost 3 years now, the evergreen idea has been incubating inside the Capital Institute, refining its phrasing, testing for resonance, developing a launch strategy and seeking out collaborators who will benefit as much by
projects and publications
In Tim MacDonald’s Talk at TEDx New Bedford last November, he used a quote by Walt Disney to set the point of departure for an exploration into evergreen superfiduciaries.
The Walt Disney quote is this:
“The way to get started is to quit talking and start doing.”
Tim’s point is this. Before we can quit talking in order to start doing, we first have to START TALKING!